Minerva™Behavioral intelligence that governs pricing decisions
Behavioral profilingGuardrails + auditabilityEnterprise-ready
Consented session behavior, converted into governed pricing and offer decisions — with explainability, reversibility, and measured impact.
Live Workflow
Signals → Guardrails → Lift
A controlled loop that stays explainable, reversible, and measurable — in real time.
live
Understand
Infer intent from consented session behavior.
Govern
Apply bounded rules per session with guardrails.
Improve
Learn from outcomes and improve decisions.
Decisionprice + offer payload
reason codes • audit id • rollback token
sub-200ms
realtime
Deploy anywhere
enterprise posture
A revenue layer that fits any vertical
Storefront • marketplace • luxury • ticketing • ERP
Minerva engine
govern → decide → audit
Amazon
Marketplace
Luxury Retail
High-margin brands
Ticketing
High-demand
Shopify
Storefront
ERP / OMS
Back office
Live decision
Decision emitted •reason: high-intent session
You define policy. Minerva emits a bounded action with a reason code and audit trail.
~180ms
event streamgoverned
policy-safe
signalintent_score
high-intent session
0.84ok
auditable
policyaction
within caps/floors
+6%ok
auditable
auditreason
stored + replayable
high-intent sessionok
auditable
uplift
+4.8%holdout-validated
margin
+1.3%bounded by floors
risk
low
confidence-gated
policy boundsreason codesrollback ready
Core capabilities
SDK → signals
Consented intent, normalized fast.
What it does
- Capture session signals (clean + categorized).
- Emit only what you allow (privacy-first).
- Ship in minutes (no redesign).
Redaction-friendly events • deterministic schema
live contract
privacy: allowlisted
guarded
payload: redaction-safe
Why now•Decision systems
Governed
Commerce is shifting from pricing
to decision systems.
Minerva governs what happens between intent and checkout — with limits, reasons, and rollback built in.
Caps + floorsReason codesRollback-readyHigh-ticket + carts
Storefronts
Shopify, WooCommerce, custom builds
High-ticket
Automotive, homes, projects, materials
See it live
Policy-first
Why now
Decision-nativePolicy-firstReal-time decisions are the new commerce stack.
Controlled actions, clear reasons, rollback ready.
See it live
Governed
Timing•Live
Act before checkout
Turn hesitation into a governed decision — while intent is still alive.
Decision window
Pre-checkout leverageHigher AOV momentsMore saves → buys
Details Trust•Live
Control every outcome
Policy envelope + explicit reasons — predictable behavior, auditable decisions.
Policy envelope
Trust-first controlsAudit trail by defaultRevert in one click
Details Speed•Live
Decide in real time
No delays, no drift — decisions resolve instantly and consistently.
Realtime gate
Realtime edgeNo checkout dragConsistent outcomes
Details Experience•Live
Offers without whiplash
Session-scoped incentives that feel stable — no catalog chaos.
Offer shaping
Margin-safe offersNo promo addictionNo price chaos
Details Expansion•Live
Beyond the cart
Bring governed decisioning to long-cycle, high-ticket journeys.
Journey control
High-ticket winsLong-cycle liftJourney-level tuning
Details